Topic

Marketing

Getting clients as an independent fitness professional: local SEO, Google Business Profile, reviews, referrals, and content.

8 articles in this topic

Can I Have a Google Business Profile Without My Own Gym Address?

Google Business Profile without a gym address? Yes: list as a service-area business, hide your address, and build reviews. Here is how trainers do it.

How Do I Pitch a Local Company on Corporate Wellness?

How to pitch corporate wellness to a company: find the real decision maker, lead with one specific offer, price it simply, and propose a low-risk pilot.

How Do Trainers Ask Clients for Referrals?

How to ask clients for referrals: pick a high moment, name a specific person-shaped question, make the friend's first step easy, and always close the loop.

How Should a Trainer Respond to a Negative Review?

Respond to a negative review as a personal trainer: once, publicly, calmly, within a day or two, with no client details, then move it offline.

How to Collect Client Testimonials Without Awkwardness

How to collect client testimonials: ask after a visible win, use three easy prompt questions, and get written consent so the quote is safe to publish.

How to Light a Fitness Video in a Gym Room

How to light a fitness video in a gym room: where to put the main light, how to set white balance and how to tame glare from glass, screens and polished metal.

How to Talk About Price in a Training Consultation

How to talk about price in a personal training consultation: where to state the number, how to say it without apologising and what to do in the silence.

Lighting for Filming Workouts in a Small Room

Lighting for filming workouts in a small room: tame mixed overhead light and glare with one or two inexpensive lights and a controllable setup.

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