Health Coach Packages and Pricing: Three Tiers

A health coach can structure packages in three tiers, a light six week entry, a core twelve week program and a full twelve week program with extra support, and price each from the same hours and costs. The cost calculator helps you find the number that your own overhead requires. This page gives the structure, not a market rate, because a figure from another profession is how coaches underprice themselves.

The three levers

Every package is a combination of:

1. Session count. How many live sessions the client gets.
2. Session length. Commonly 30, 45 or 60 minutes.
3. The support layer. Messaging between sessions, a plan document, check-in forms and any resources.

Change one lever and the price should follow. A package with longer sessions and a more active support layer takes more of your week, and the price has to carry it.

A three tier layout

Tier	Length	Sessions	Support layer
Starter	6 weeks	6 sessions of 45 minutes	A plan document and one weekly check-in
Core	12 weeks	12 sessions of 45 minutes	Plan, weekly check-in and a mid-point review
Full	12 weeks	12 sessions of 60 minutes	Core plus messaging access and a closing summary

The starter lowers the risk of a first purchase. The core is what most clients should end up in. The full tier exists for the client who wants more access and for anchoring, so the core looks reasonable.

How to set each price

Work from your costs, not from a competitor’s page:

• Count your hours per client in each tier, including preparation, messages and notes.
• Add your direct costs, such as room time, software and payment fees. A room by the hour is exact: FlexWerk spaces run $18 to $22 an hour, with cardio spaces from $12.
• Choose a target hourly figure for your total time and multiply.
• Round to a clean number and test it with a few prospects.

If your sessions happen in person for some visits and online for others, the hybrid logic in how to price hybrid coaching shows how to anchor to a live session rate.

Six weeks or twelve

Six weeks suits a single focus, such as sleep or an eating routine, and gives the client an early win. Twelve weeks suits several habits that build on each other, with time to adjust when life interrupts. Use the mid-point review in longer programs to reset goals and offer a renewal, and end every program with a written summary the client can keep.

Using the tiers in a conversation

When a prospect asks what you offer, describe the core first, then the starter as the lighter way in and the full tier as the way to get more access. Ask what the client wants to change before quoting, because the right tier follows the goal. Revisit the structure after your first ten clients and adjust session lengths to what you actually used.

Terms to write down

Before a client pays, state:

• Whether sessions expire and when.
• What a late cancellation costs and how much notice you need.
• Whether payment is upfront or monthly.
• What happens if either of you ends the program early.

A signed agreement protects both sides, and a health coach insurance guide covers the cover that sits behind it. If you sell to employers as well as individuals, corporate wellness pricing shows how to price a group engagement from total hours, and a room for a group program explains the setup.